Last updated: 31 May 2026
This Privacy Policy explains how Demhaj Labs Ltd ("Demhaj Labs", "Aina", "we", "us", or "our") collects, uses, stores, shares, and protects personal information when you use Aina, including our mobile application, website, avatar tools, virtual try-on tools, generated images, curated fashion content, credits, subscriptions, and related services (collectively referred to as the "Service").
By using Aina, you agree to the collection and use of information as described in this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use the Service.
You can contact us at: Hello@myaina.com
Aina is operated by:
For the purposes of UK data protection law, Demhaj Labs Ltd is the controller of the personal information we process about you, unless we explain otherwise.
Aina is a South Asian fashion discovery and virtual try-on app.
The Service may allow you to:
Because Aina involves image-based features, some of the information you provide may include your face, body, clothing, or other identifying details visible in photos.
We collect different types of information depending on how you use Aina.
When you create an account or sign in, we may collect:
When you use avatar or try-on features, you may upload or provide:
You should only upload images that you own or have permission to use. You must not upload images of another person unless you have their permission.
Aina may process or store:
Where avatars are saved locally on your device, they may remain on that device until you delete them, uninstall the app, clear app data, or otherwise remove them through your device or app settings.
We may collect information about how you interact with fashion content, including:
If Aina offers credits, subscriptions, premium features, or in-app purchases, we may collect:
Payments made through Apple App Store, Google Play, or another payment provider are processed by those providers. We do not store your full payment card details.
We may automatically collect:
This helps us keep the Service secure, fix bugs, improve performance, and understand how the app is used.
If you contact us, we may collect:
We do not intentionally collect sensitive personal information unless it is visible in images you choose to upload or otherwise necessary to provide the Service.
Images may reveal sensitive information, such as ethnicity, religion, cultural dress, health-related details, or other personal characteristics. We do not use uploaded images to infer sensitive characteristics about you for advertising or profiling.
We do not use face or body information to identify you, authenticate you, or verify your identity.
Where applicable law treats facial images, facial geometry, or similar image-derived information as sensitive or biometric information, we process it only as needed to provide the avatar or try-on features you request, unless we have another lawful basis.
Aina allows users to upload a selfie or reference image so the app can create a realistic full-body avatar and generate virtual try-on images.
The face data we process may include:
We use face data only to provide the avatar creation and virtual try-on features requested by the user. This includes:
We do not use face data to identify users, authenticate users, verify identity, create a faceprint, create a facial recognition profile, or track users. We do not use face data for advertising, marketing, profiling, or sale to third parties.
Face data may be processed by trusted third-party AI image generation, cloud hosting, storage, and infrastructure providers only as necessary to provide the avatar creation or virtual try-on feature requested by the user. These providers process images on our behalf to generate avatars, apply outfits, operate the Service, maintain security, prevent abuse, and provide support.
Uploaded selfies or reference images are processed only for the requested generation feature. Generated avatars and try-on images may be stored locally on the user's device and remain there until the user deletes them, clears app data, or uninstalls the app. If images are temporarily processed through our systems or third-party providers, they are retained only for as long as necessary to complete the generation request, provide support, maintain security, prevent abuse, or comply with legal obligations.
Users can delete locally saved avatars and generated images in the app where available, by clearing app data, or by uninstalling the app. Users may also contact Hello@myaina.com to request deletion of personal information associated with their account.
We use your information to:
Aina uses image processing, artificial intelligence, and third-party generation services to provide avatar and virtual try-on features.
When you use these features, we may send relevant images, prompts, metadata, or generation instructions to third-party service providers so they can create the requested output.
These providers may include image generation, hosting, storage, moderation, analytics, or infrastructure providers.
We currently expect these providers may include services such as:
This list may change as we improve or update the Service.
We use these providers only as needed to operate the Service, generate requested images, improve reliability, monitor abuse, and support users.
We do not use your uploaded selfies, uploaded outfit images, avatars, or generated try-on images to train our own AI models unless we ask for your permission first.
Where third-party AI providers process images for generation, their processing is governed by our agreements with them and their applicable policies. We aim to use providers that process user inputs only as needed to provide the requested service, but third-party terms may vary.
If you are in the United Kingdom, European Economic Area, or another region with similar data protection laws, we rely on the following legal bases.
We process information where necessary to provide the Service you requested, such as account access, avatar creation, try-on generation, credits, subscriptions, and support.
We may rely on consent where you choose to upload images, grant camera or photo access, receive marketing messages, enable notifications, or use certain optional features.
You can withdraw consent at any time, but some features may stop working if the information is necessary to provide them.
We may process information for legitimate business interests, such as improving the Service, securing the app, preventing fraud, understanding usage, fixing bugs, and responding to support requests.
We may process information where required by law, regulation, court order, tax rules, accounting rules, consumer protection rules, or law enforcement request.
In rare cases, we may process information to protect someone's life, safety, or welfare.
Aina may request permission to access your camera or photo library.
We use these permissions only to let you upload, capture, crop, select, or save images for app features.
You can change these permissions at any time in your device settings.
If you deny or remove permissions, some features may not work properly.
Some Aina content may be stored locally on your device, including:
Local storage helps the app feel faster and lets you reuse avatars without uploading a new photo every time.
If data is stored locally, it may remain on your device until you delete it in the app, clear app data, uninstall the app, or remove it through your device settings.
We may not be able to recover locally deleted avatars or images.
Some images may need to be uploaded to cloud systems or third-party providers to generate avatars or try-on images.
We may temporarily store or process:
We keep this information only for as long as needed for the purposes described in this policy, unless a longer period is required for legal, security, fraud prevention, accounting, dispute resolution, or support reasons.
We keep personal information only for as long as reasonably necessary.
Different types of information may be kept for different periods:
When we no longer need personal information, we will delete it, anonymise it, or securely isolate it until deletion is possible.
We may share personal information with trusted service providers that help us operate Aina.
Where service providers process personal information for us, we require them to protect it in accordance with this Privacy Policy, applicable data protection laws, and appropriate confidentiality and security obligations.
These may include:
We do not share your uploaded selfies, avatars, or generated try-on images with advertisers for targeted advertising.
If you sign in using Apple, Google, or another supported login provider, we may receive information from that provider, such as:
The information we receive depends on the provider, your settings, and what you choose to share.
Your use of Apple, Google, or other login providers is also subject to their own privacy policies and terms.
If you buy credits, subscriptions, or paid features through Apple App Store, Google Play, or another app marketplace, those platforms process your payment.
We may receive purchase confirmation, receipt data, product identifiers, subscription status, refund status, and transaction information.
We do not receive your full payment card details from app stores.
We may use analytics and diagnostics tools to understand how users interact with Aina and to improve the Service.
This may include information such as:
Where possible, we use aggregated or de-identified data.
If we operate a website, landing page, or web version of Aina, we may use cookies, pixels, local storage, or similar technologies.
These may be used to:
You can usually manage cookies through your browser settings.
We may send you marketing emails, product updates, offers, or announcements if you have signed up for them or where allowed by law.
You can opt out of marketing emails at any time by using the unsubscribe link or contacting: Hello@myaina.com
Even if you opt out of marketing, we may still send service-related messages, such as account notices, purchase confirmations, security alerts, or support replies.
Aina may ask for permission to send push notifications.
Notifications may relate to:
You can turn off push notifications in your device settings.
We are based in the United Kingdom, but some service providers may process information in other countries.
Where personal information is transferred internationally, we take steps intended to protect it in accordance with applicable data protection laws. These steps may include using contractual safeguards or relying on recognised legal transfer mechanisms.
We use reasonable technical and organisational measures to protect personal information.
These may include:
No online service, app, server, or transmission method is completely secure. You use the Service at your own risk and should take care when uploading images or personal information.
Depending on where you live, you may have rights over your personal information.
These may include the right to:
To exercise your rights, contact: Hello@myaina.com
We may need to verify your identity before responding to a request.
You may request deletion of your account or personal information by contacting: Hello@myaina.com
You may also be able to delete certain content directly in the app, such as saved avatars or generated try-ons.
If avatars or images are stored locally on your device, you may need to delete them inside the app, clear app data, or uninstall the app.
We may retain some information where necessary for:
Aina is not intended for children under 13.
We do not knowingly collect personal information from children under 13.
If you are under 13, you must not use Aina or provide personal information to us.
If you are under the age of majority in your country, you should use Aina only with permission from a parent or legal guardian.
If you believe a child has provided personal information to us, contact: Hello@myaina.com
If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete it.
You must not upload images of another person unless you have permission from that person.
This includes selfies, wedding photos, family photos, model images, influencer images, catalogue images, or screenshots containing identifiable people.
If you upload an image of another person, you are responsible for making sure you have the legal right and consent to do so.
We may remove content or restrict accounts where we believe images have been uploaded without permission.
If Aina allows you to save, export, post, or share generated images, you are responsible for how you use and share them.
You should not share generated images in a way that:
Aina may include links to third-party websites, stores, products, services, or content.
We are not responsible for the privacy practices of third parties.
You should read their privacy policies before providing personal information to them.
If Demhaj Labs Ltd is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction.
If this happens, we will take reasonable steps to ensure your information continues to be protected.
We may update this Privacy Policy from time to time.
If changes are significant, we may notify you in the app, by email, or by another reasonable method.
The updated Privacy Policy will take effect when posted, unless a later date is stated.
Your continued use of Aina after the policy is updated means you accept the updated policy.
If you have questions, concerns, or requests about this Privacy Policy or your personal information, contact: