Terms of Use

These Terms govern your access to and use of Aina's mobile application, website, wishlist, boards, product-link tools, optional AI previews, credits, subscriptions and related services.

1. Who provides Aina

Aina is operated by Demhaj Labs Ltd (“Demhaj Labs”, “Aina”, “we”, “us” or “our”).

2. What Aina provides

Aina is a South Asian fashion wishlist with optional AI preview tools. Depending on the version and features available to you, Aina may allow you to:

• share or paste an outfit product link;
• upload an outfit screenshot or product image;
• add an optional outfit name and source link;
• save an outfit to All Outfits or an optional board;
• revisit the original product source;
• create or select an avatar;
• use selected outfits for AI-generated virtual try-on;
• save and manage generated avatars and try-on results;
• use credits or Aina Plus features shown in the app.

Aina is not a retailer, seller, marketplace, payment agent or fashion adviser for the products you save. Any product purchase is made directly from the relevant third party.

3. Eligibility

You must be at least 13 years old to use Aina. If you are under the age of majority where you live, use Aina only with permission from a parent or legal guardian.

By using Aina, you confirm that you can legally agree to these Terms, that information you provide is accurate, and that you will use the Service lawfully.

4. Accounts and guest use

Some features require an account. You may be able to sign in with email, Apple, Google or another supported method. Keep your account credentials secure and tell us promptly if you believe your account has been accessed without permission.

Guest wishlist content may be stored only on your device and may be lost if you clear app data, uninstall Aina, lose the device or replace it. Signed-in content may be associated with your account and synchronised through Aina's cloud systems.

5. Wishlist items, product links and boards

A wishlist item may contain an image, optional name, optional source link, save date and board selection. A source link is stored only when you provide one or Aina successfully receives one through a supported sharing flow. An image-only save may not include a shopping link.

When you submit a product URL, Aina may attempt to retrieve limited product-page information such as the product name and main image. Retrieval is automated and provided on a best-effort basis. We do not guarantee that extraction will succeed or that any page, image, source link or product information will remain available, accurate or unchanged.

You are responsible for reviewing and correcting saved information before relying on it. Boards are optional organisation tools. Deleting a board may return its outfits to All Outfits rather than deleting those outfits.

6. Third-party retailers and purchases

Aina does not sell, stock, fulfil, authenticate or endorse third-party products. Product pages and source links are controlled by their respective retailers or rights holders.

Before buying, verify the current price, currency, availability, description, sizing, fabric, colour, authenticity, delivery charges, import duties, returns and seller terms directly with the retailer. Your purchase contract is with the retailer, not Demhaj Labs Ltd.

To the extent permitted by law, Aina is not responsible for a retailer's products, website, availability, pricing, delivery, returns, privacy practices or conduct.

7. User Content and permission to operate the Service

“User Content” includes photos, selfies, outfit screenshots, product images, product URLs, outfit names, board titles, prompts, avatars, generated results and other material you submit, create or save through Aina.

You retain your rights in User Content. You give Demhaj Labs Ltd a non-exclusive, worldwide, royalty-free licence to host, copy, transmit, process, resize, display and create requested outputs from User Content only as reasonably necessary to operate, secure and support Aina, comply with law and enforce these Terms.

This licence ends when content is deleted from active systems, except for limited backup, legal, security or dispute-related retention described in our Privacy Policy.

You confirm that you have the right to submit User Content and that it does not unlawfully infringe another person's copyright, trade mark, design, privacy, publicity or other rights.

8. Product images and rights holders

Saving a publicly visible product page does not transfer ownership of the retailer's or designer's photographs, branding or designs to you or Aina. Use saved material through Aina only for personal wishlist and preview purposes, subject to applicable law and the rights holder's terms.

Rights holders may report allegedly infringing material to hello@myaina.com. Include enough information to identify the material and the rights concerned. We may remove or restrict content while reviewing a report.

9. Avatars and AI virtual try-on

AI-generated avatars and try-on images are illustrative previews. They may contain errors, distortions or missing details and do not guarantee real-world fit, sizing, colour, fabric, transparency, embroidery, jewellery, drape or appearance.

Results vary with image quality, lighting, pose, crop, angle and garment complexity. Do not use a generated image as a substitute for retailer measurements, tailoring advice or an in-person assessment.

You are responsible for reviewing any output before saving, sharing or relying on it. We do not guarantee that an output will be accurate, unique, error-free, suitable for commercial use or free from third-party rights issues.

10. Images of other people

Do not upload or use an image of another person unless you have their permission and a lawful right to use it. You must not use Aina to impersonate a person, create non-consensual or deceptive images, violate privacy or publicity rights, or harm another person's reputation, dignity or safety.

11. Acceptable use

You must not use Aina to upload, create, request, save or share content that:

• is illegal, abusive, hateful, harassing, threatening or discriminatory;
• exploits, harms or sexualises minors;
• contains explicit sexual content or non-consensual intimate imagery;
• impersonates or deceptively depicts another person without permission;
• infringes intellectual property, privacy, publicity or design rights;
• is fraudulent, malicious or deliberately misleading;
• promotes violence, self-harm, terrorism, criminal activity or abuse;
• contains malware, spyware or harmful code.

You must not interfere with Aina, bypass save limits, credits, subscription controls or security, use unauthorised bots or scraping, reverse engineer the Service except where law expressly permits, resell access, or use Aina to train or build a competing service without written permission.

12. Free wishlist allowance

Free users may make up to five successful outfit saves during each seven-day allowance period. The first counted save starts the period, and the reset date shown in the app controls. Deleting a saved item does not restore a used save during the same period.

We may apply reasonable technical limits to protect Aina and prevent abuse. If a limit is displayed incorrectly because of a technical fault, contact us so we can investigate.

13. Aina Plus

While an eligible Aina Plus entitlement is active, the wishlist save limit is removed. Other paid features, credits or benefits are included only where the applicable offer expressly states that they are included.

Feature availability can depend on device, app version, country, store and technical capacity.

14. Free trials, renewal and cancellation

A free trial is available only if the Apple App Store or Google Play purchase screen confirms that your account is eligible. The trial length, billing period, localised price, tax and included features shown by the relevant store at confirmation are part of your purchase terms and control if they differ from promotional text in Aina.

Unless you cancel through the relevant store before renewal, an eligible trial converts to the paid subscription shown at checkout and the subscription renews automatically for the displayed billing period.

You can manage or cancel Aina Plus through the store account used to subscribe. Deleting your Aina account or uninstalling the app does not cancel an app-store subscription.

A trial reminder is provided only where the offer says it will be provided and the applicable communication or store flow supports it. You remain responsible for managing your subscription through the store.

15. Credits

Aina may use credits for avatar generation, AI try-on or other actions. The credit cost is shown in the app before the relevant action where applicable.

Credits have no cash value, cannot normally be transferred and are not exchangeable for money. Any expiry will be stated when credits are supplied or purchased. Promotional credits may be limited or withdrawn, subject to applicable law and any express offer terms.

If a verified technical failure consumes credits without providing the requested service, contact us. Nothing in this section limits refund or consumer rights that cannot lawfully be excluded.

16. Payments and refunds

Apple or Google handles purchases made through its app store. Store purchases are also subject to that platform's payment, subscription and refund process.

Refunds are handled under applicable law and the rules of the store through which you purchased. You may need to submit a refund request directly to Apple or Google. Nothing in these Terms limits statutory refund or consumer rights that cannot legally be excluded.

17. Account and content deletion

You can delete certain wishlist items, boards, avatars and try-on results inside Aina. You can request deletion of your account in Settings or through myaina.com/delete-account.html.

Account deletion removes access to the account and schedules associated cloud content for deletion under our Privacy Policy. Limited records may be retained where required by law or necessary for security, fraud prevention, accounting or dispute resolution.

Account deletion does not cancel an app-store subscription. Cancel Aina Plus separately through the store account used to subscribe if you do not want a future renewal.

18. Privacy

Our Privacy Policy explains how Demhaj Labs Ltd collects, uses, shares, stores and deletes personal information when you use Aina.

19. Third-party services

Aina relies on third parties for authentication, hosting, storage, product-page processing, AI generation, purchases and other technical functions. Services controlled by a third party are also subject to that party's terms and privacy notice.

We are responsible for our choice and use of service providers to the extent required by law, but we do not control third-party retailer websites, app stores or identity-provider services.

20. Aina intellectual property

Aina's name, logo, software, interface, design, text, graphics and original app assets belong to Demhaj Labs Ltd or our licensors. These Terms do not transfer ownership of Aina or its intellectual property to you.

Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable and revocable licence to use Aina for personal, non-commercial purposes.

21. Feedback

If you send feedback, ideas, requests or bug reports, you allow us to use them to improve Aina without payment or obligation, provided we do not claim ownership of unrelated confidential information or your User Content.

22. Availability and changes to Aina

We aim to keep Aina available and working, but we do not guarantee uninterrupted or error-free access. Maintenance, technical faults, provider outages, network conditions or security events may affect availability.

We may update Aina for security, legal, technical or product reasons. Where a change materially reduces a paid feature during a current paid period, we will provide reasonable notice where practicable and any remedy required by applicable law or store terms.

23. Consumer rights and disclaimers

Aina is provided with the skill and care required by applicable law. Subject to those rights, automated product extraction, third-party links and AI output may be incomplete, inaccurate, unavailable or delayed.

Nothing in these Terms excludes or limits rights and remedies that cannot lawfully be excluded. If you are a UK consumer, this includes rights under applicable consumer law.

24. Liability

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited.

Subject to the previous paragraph and to the extent permitted by law, we are not responsible for losses that were not reasonably foreseeable when you agreed to these Terms, business losses arising from personal consumer use, or matters controlled by a retailer or other third party that Aina does not control.

We remain responsible where the law says we must be. Any limitation in these Terms applies only to the extent permitted by applicable law.

25. Suspension and termination

We may suspend, restrict or terminate access where you materially breach these Terms, create a security or legal risk, misuse the Service, infringe another person's rights, commit fraud or where law requires it. Where appropriate, we will consider the seriousness of the issue and whether it can be resolved.

You may stop using Aina at any time and may delete your account as described in section 17.

26. Changes to these Terms

We may update these Terms to reflect changes in Aina, law or our providers. If a change materially affects your rights or a paid service, we will provide reasonable notice where required and explain when the revised Terms take effect.

Changes do not retrospectively remove rights already accrued under a completed purchase or applicable law.

27. App-store terms

If you download or purchase Aina through Apple or Google, the platform's applicable terms and rules also apply. Where store terms must apply to a store-controlled purchase or process, they apply to that extent. These Terms continue to govern your relationship with Demhaj Labs Ltd.

28. Governing law and disputes

These Terms are governed by the laws of England and Wales. If you live elsewhere, you may also have mandatory rights under the law of your country of residence.

Please contact us first so we can try to resolve a concern. If a dispute cannot be resolved informally, the courts of England and Wales have jurisdiction unless applicable consumer law gives you the right to bring proceedings elsewhere.

29. Contact us